E-commerce

5 design changes, 50-200% increase in conversion rate

How to increase your Shopify store’s conversion rate by 50-200% just by making these design changes

plans, design, web design.jpg

1. Hero section

The hero section (first section) has 3 jobs:

  1. Know
  2. Trust
  3. Scroll
Privy Hero section

1. Know

What do you do? or your business does?

– Title:
You are not writing a novel. Remember, people scan and judge in milliseconds, keep your title short and impactful.

– Visual:
Help the user imagine what you do.

2. Trust

Can I trust this person or brand?
Put social proof in the hero section itself.

3. Scroll

Does it earn the scroll?
Use subtitle to explain the title further, keep it short but enough to spark desire.

– CTA
Put the next specific step user have to take.

“One-click sign up with Shopify”

A study by Unbounce found that a strong hero section can increase conversion rates by around 40%. – Maybe this is why it’s called the “Hero Section” get it “HERO”

2. Background images

If you’re running an ecommerce store try this, It’s a simple but great way to increase your average order value.

Imagine you’re running a store selling furniture’s from cozy sofas to affordable chairs.

Use a background image where your sofa is on the beach or have cloudy bg, this can evoke feelings of relaxation & comfort.

Now, that high-value sofa doesn’t seem so expensive anymore, right? because people are focusing on how relaxing it would be to sit on that.

bg image secrets

The key takeaway?

A well-chosen background image is a strategic way to prime your visitors for the kind of products or services you want to sell.

Proof:
It has been well researched by Dr Robert Caidini and is well written in his book –Pre-Suasion

3. Button shape

Rounded v/s Sharp edge buttons

Using rounded buttons can result in increase in revenue by a whopping 15%! That’s big! for a small change.

It’s mainly because we humans have a subconscious bias towards rounded shapes.

We perceive them as more approachable, friendly, and less threatening compared to sharp-cornered objects.

This psychological phenomenon translates into the digital world as well.

This increase Click-Through Rates (CTRs) and eventually revenue for the business.

You can take this one step further and explore different levels of roundness and A/B test to find what works best for your business.

4. Design to sell a high-value product

1. Give them an option to personalize their product

2. Sell value and benefits

They have the most advanced tech but still they focused on how it benefits their users because that’s what people care about.

Ultrahuman website screenshot
Ultrahuman website screenshot 1

3. Don’t use sales techniques

  • Sale/Discounts
  • Limited time offers

Premium buyers only care about this

  • Quality
  • Result
  • Exclusivity
  • Value
  • Pain points – if it solves a big problem for them then they will pay

The product in this example is Ultrahuman Ring AIR worth around ₹28,000 or $335.

And most importantly nobody is going to buy $2,000 or $20,000 product/service without proper research.

So, give them all the details on the product page itself (benefits, advantages, disadvantages, comparisons etc) make it easier for them to do their research.

5. One image hack you should try

In a study when a picture of a baby was used on a page, users focused more on the baby, not the text surrounding it.

baby picture

But when this picture was changed to direct the baby’s gaze on the surrounding text, more people looked at the text than the baby.

baby picture 1

Lesson?
Make the model look at the product not the camera.

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